#26 Don't Get Lost in the Sales Process ft. Andy Paul

Technology has evolved all aspects of our lives, including our sales process and approach. The danger is we can sometimes become too reliant on the technology around us and the process we use, and less focussed on what individuals salespeople can do to influence or impact the opportunities. I say opportunities, but another thing to think about is how do we make it more about the buyer process and experience, than just our process?

To discuss this and much more I'm joined by Andy Paul. Andy is the Host of the Sales Enablement Podcast by Andy Paul, Founder of The Sales House, Author and Speaker.

Along with this, Andy will also be sharing what inspired him to start a podcast.