Social media was created to help us connect. In some ways it does that; it allows us to keep up with people around the world, explore different cultures, and learn new things. Social media can also make us feel disconnected and that’s where Isa Watson has focused her work. The chemist turned corporate VP of Strategy turned entrepreneur understands the value of IRL (in real life) friendships. Watson launched Squad to help people connect with their friends on a deeper level. Watson shares how social media has change over the years and gives simple tips to engage in a positive and connected way.

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