Pricing isn’t just about setting a number—it’s a strategic tool that can fuel business growth, innovation, and long-term success. Studies show that businesses with optimized pricing models grow revenue 2–7% faster than their competitors. But how can small businesses leverage pricing as a competitive advantage in 2025?
In this episode of the CanadianSME Small Business Podcast, hosted by Maheen, we’re joined by James D. Wilton, founder of Monevate and author of CAPTURING VALUE: The Definitive Guide to Transforming SaaS Pricing and Unshackling Growth. With expertise in pricing-led revenue acceleration, James shares cutting-edge strategies to help small businesses stay ahead in a rapidly evolving market.
Key Highlights:
- Innovative Pricing Models – The rise of usage-based, hybrid, and dynamic pricing and how businesses can stay competitive.
- AI & GenAI Pricing – How artificial intelligence is reshaping pricing strategies and what businesses need to know.
- Strategic Pricing as a Growth Driver – Practical tips for using pricing as a revenue-boosting tool in 2025.
- Lessons from Big-Name Companies – How brands like Canva and OpenAI are shaping pricing trends and what small businesses can learn.
- Balancing the Art & Science of Pricing – Creating practical, innovative pricing models that maximize customer value.
Special Thanks to Our Partners:
- RBC: https://www.rbcroyalbank.com/dms/business/accounts/beyond-banking/index.html
- UPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWA
- IHG Hotels and Resorts: https://businessedge.ihg.com/s/registration?language=en_US&CanSME
- Google: https://www.google.ca/
For more expert insights, visit www.canadiansme.ca and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age!
Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation