Build an Engaged Mailing List of Fans, With Sacha Black and Orna Ross: Self-Publishing Fiction & Nonfiction Podcast

Want to build an engaged mailing list of fans who look forward to receiving your mails? That’s what this week’s AskALLi Fiction & Nonfiction Podcast with Sacha Black and Orna Ross is all about:  How to manage your mailing list to build an engaged readership.

Learn:

• Why you need a mailing list
• How to capture your readers from the start with a welcome sequence 
• What's the best kind of content for you and your list
• When you should mail your list and how often

If you want to build fans and grow a thriving reader group through effective use of your mailing list, this podcast's for you.

Our fiction and nonfiction salon is brought to you by sponsor Izzard Ink.

Find more author advice, tips and tools at our Self-publishing Author Advice Center: https://selfpublishingadvice.org, with a huge archive of nearly 2,000 blog posts, and a handy search box to find key info on the topic you need.

And, if you haven’t already, we invite you to join our organization and become a self-publishing ally. You can do that at http://allianceindependentauthors.org.

About the Hosts

Sacha Black is a bestselling and competition-winning author. She writes the popular YA Fantasy Eden East novels and a series of non-fiction books that are designed to help writers develop their craft. Sacha has been a long-time resident writing coach for website Writers Helping Writers. She is also a developmental editor, wife and mum.

Orna Ross launched the Alliance of Independent Authors at the London Book Fair in 2012. Her work for ALLi has seen her named as one of The Bookseller’s “100 top people in publishing”. She also publishes poetry, fiction and nonfiction, and is greatly excited by the democratising, empowering potential of author-publishing. For more information about Orna, visit her website: http://www.ornaross.com