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296 | Insider Advantage: Crafting Products for Peers | with Chris Habib

Honest Ecommerce
Honest Ecommerce
Episode • Sep 23, 2024 • 27m

Chris manages the business strategy, marketing, and financials of Perfect Herbs. Under his leadership, the company has grown revenue 50%+ year-over-year, transforming from a startup into a leading national brand. 

If you're an entrepreneur who sells herbal products in North America, or who's interested in launching new herbal products, you can contact Chris at chabib@perfectherbs.ca.  

His company has licensed herbalists who can consult with you free of charge, make you samples to try, and help you launch your herbal product with high-quality herbs at a low cost, and with no minimum order quantities. Their customers call them "the greatest company they've ever worked with." 

In This Conversation We Discuss:

  • [00:57] Intro
  • [01:44] Identifying gaps in the herbal and natural markets
  • [02:51] Targeting health practitioners via word of mouth
  • [04:39] Gaining traction by being part of the community
  • [06:42] Turning personal expertise into business success
  • [07:45] Navigating growth with a fail-fast mindset
  • [08:40] Experimenting with new products to validate markets
  • [09:40] Leveraging tech for competitive business advantage
  • [10:37] Episode sponsors
  • [13:49] Offloading manual tasks through innovative tech
  • [15:49] Transitioning from practitioners to retail markets
  • [16:57] Mastering operational excellence for clients
  • [18:30] Exploring multi-channel fulfillment strategies
  • [19:55] Segmenting audiences for targeted marketing
  • [21:13] Differentiating shoppers in diverse marketplaces
  • [22:32] Standing out through authentic self-expression
  • [24:08] Building friendly connections with customers
  • [25:53] Perfect Herbs: for passionate herbal experts

Resources:

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