We're continuing book tour week in this bonus episode of “On.” Kara takes the SXSW stage with Mark Cuban, the entrepreneur turned "Shark Tank" star who is currently focused on his healthcare venture CostPlus Drug Company. The two have known each other for decades and Cuban was even featured in the "Mensch" chapter of Burn Book — a short chapter at that. On stage, Mark grills Kara on how few women are featured in her book, what makes her so successful and why she didn't just call the book "told you so." Plus, Cuban shares his theory on why a possible forced divestiture of TikTok by the US government may not yield many buyers – he suggests that the social media giant isn't worth much as long as the algorithm is not for sale.

This episode was recorded on March 10, 2024 at SXSW.

Questions? Comments? Email us at on@voxmedia.com or find us on social media. We’re on Instagram/Threads as @karaswisher and @nayeemaraza

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