Using ads to monetize your podcast with Heather Osgood | Ep 66
Podcast ad revenue has topped $2.4 billion in the U.S. But securing sponsors that truly fit your show isn’t as easy as flipping a switch.
Heather Osgood, founder of True Native Media, returns to share insider strategies for turning your podcast into a revenue-generating powerhouse, without sacrificing audience trust.
In this episode, you’ll learn:
- Why host-read ads still reign supreme, and when to layer in programmatic ads
- The one audience size threshold that changes everything about monetization
- How health & wellness podcasters can ethically navigate supplement sponsorships
- Smart strategies for small shows to start monetizing (even under 5,000 downloads)
- Dynamic vs. baked-in ads: how and when to use each for maximum revenue
- How to build long-term sponsor relationships (hint: it’s about much more than impressions)
- Why advertisers are treating podcasts more like influencer partnerships—and what that means for your pricing
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💡 Bonus tips & resources:
Blog: https://podwritten.com/blog/
Instagram: https://www.instagram.com/podwritten/
Connect with Heather:
Website: https://truenativemedia.com/
LinkedIn: https://www.linkedin.com/in/podcastadvertising/
If you enjoyed this, you might also like our previous episodes:
How to create a valuable podcast you can sell someday with Heather Osgood | Ep 39
Unveiling the pros and cons of podcasting for new hosts with Katie Fogarty | Ep 04
💌 Questions or want to say hey? Reach us at sam@podwritten.com