SMMS: How Instagram Hashtags Work & Tips For Increasing Hashtag Reach

SMMS #009 – On today’s episode of Social Media Marketing School, I am going to be talking about how Instagram hashtags work and the steps you should be taking in order to increase your hashtag reach.

Instagram hashtags are complicated. You may think you simply put 30 of the largest hashtags at random in your caption and away you go. But that couldn’t be further from the truth.

You have to be incredibly strategic with the content you produce, the visuals you create and each individual hashtag you select.

In the episode we discuss:

• What Instagram hashtags actually are
• How Instagram hashtags work
• Common Instagram hashtag mistakes
• How to select your hashtags and the hashtag pyramid
• How to fix your current hashtag strategy

I hope this episode was helpful and that you can now go away, implement what I’ve taught and, consequently dominate Instagram hashtags!

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