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The Platform Wars Heat Up (295)

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
Episode • Oct 29, 2021 • 1h 4m

Apple's new mobile privacy terms are creating problems for both Snap and Facebook. Twitter showed improvement. Spotify is shining.

eSports and entertainment company FaZe clan is doing a SPAC deal worth about $1 billion dollars US. Joe and Robert believe this type of content and incubator system has legs in the content marketing world.

Disney lowers Disney+ expectations. Can they compete with Netflix?

Rants and raves include a Robert rant - a CB Insights article on brands buying media companies (but not calling it content marketing). Joe raves about NFTs for content creators and Amazon KDP finally offers hardcover books.

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