Welcome to episode seven of the H2H Sales Automation Podcast, where we explore the world of revenue operations (RevOps) and its role in improving sales and marketing. In this episode, Bart invites Karl Cullen, Senior Channel Manager at HubSpot, to discuss the fundamentals of RevOps and how businesses can get started with this strategic integration of sales, marketing, and service departments. Karl shares insights and practical advice on understanding RevOps, implementing processes, selecting the right platforms, defining metrics, and making sales and marketing more human-centric.

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