"This is an astoundingly good read on the situation. Wow."
That's what I said to today's guest when he explained his view on what's driving purchasing behavior over the last four weeks.
In this episode, we're joined by Klaviyo's Director of Product Management, Jake Cohen.
Jake has been using Klaviyo's network of 30,000 businesses and their data science skills to analyze consumer behavior in response to the pandemic.
With weeks of data, we're ready to start theorizing on why we're buying the way we are and what's going to happen next.
What you'll hear:
- Why we're feeling more optimistic than ever
- The psychological theory that may explain our purchases in March
- The new mindset driving purchase behavior
Links Mentioned
- Survey: Ecommerce COVID-19 Pulse Check
- Op-Ed: New Essentials Drive Our New Normal
- Resources: Marketing amid coronavirus
- Messaging Example: whogivesacrap.org
- Tw: @jfccohen
Sponsors
- Get powerful marketing automation with Klaviyo's revenue-driving email platform
- Try Bold Product Upsell, free trial
- Save 20% on Turbo, a blazing fast Shopify theme - Use code PODCAST20 at checkout
- Improve your shop’s search engine ranking with Venntov SEO Meta Manager
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What's Kurt up to?
- See our recent work at Ethercycle
- Subscribe to our YouTube Channel
- Apply to work with Kurt to grow your store.
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