On this episode of WellBuilt, Jon spoke to Gurjeet Singh, Co-Founder & CEO of Oma Fertility. 

In their chat, they spoke about why Fertility Treatments and IVF are in high demand but still inaccessible to a majority of Americans. And how Oma Fertility has created an innovative technology stack and business model to automate parts of the fertility journey and make treatments more affordable to more people. 

Oma Fertility’s embryologists leverage Oma’s proprietary technology to identify the most promising sperm in every sample and increase the chances of a successful pregnancy for their clients.

Gurjeet is a serial entrepreneur, who previously raised over $100M for a  company in the AI and machine learning space, and we discussed the ways this experience led him to building Oma. 

Beyond diving into Oma’s founding story, they discussed Oma’s price point and how it compares to the rest of the IVF market. They got into Oma’s key differentiators, technology-driven approach, and why they’re actually opening their own clinics rather than licensing out their technology. 

They discussed how it’s going so far and where they’re going as a business, how Gurjeet thinks about employer distribution, the biggest misconceptions about fertility and stigma around it, average failure rates of IVF, the future of fertility, and much much more! 

 Enjoy this fascinating conversation!