PNR 94: Social Media Isn't Dead, We're Just Using It Wrong

In this episode of #ThisOldMarketing, Joe and Robert discuss an article about social media marketing being dead.  Well, is it dead, or are most brands just using it wrong (the latter)?  Podcasting is bigger and better than ever, and native advertising is NOT content marketing (let's say that together, shall we?).  Rants and raves include experiences and a clear lack of strategy.  This week's TOM example of the week: White Castle.

This week's story links include:

Can We Admit Now That Social Media Marketing Is Dead http://withoutbullshit.com/blog/augie-ray-can-we-admit-now-that-social-media-marketing-is-dead   Podcasting Embraces A New Era of Cool http://mashable.com/2015/08/29/podcasting-mainstream/#:eyJzIjoidCIsImkiOiJfY2o5bWZ3YTlqZ2xja2t2MCJ9   Native Advertising Is Not Content Marketing http://contentmarketinginstitute.com/2015/08/native-advertising-content-marketing/   This week's Sponsor: StudioD presenting the Content Marketing Files.  Download here - bit.ly/studiod-cmfiles   Rants/Raves   Robert's Rave on Experiences: http://adage.com/article/digitalnext/consumers-experiences-things/299994/ http://www.commpro.biz/marketing/why-millennials-crave-experiences-more-than-things-and-what-marketers-can-do-about-it/

Joe's Rant on Lack of Strategy:http://www.socialmediatoday.com/marketing/expresswriters/2015-08-18/big-content-spend-how-where-are-brands-placing-their-content

This Old Marketing: White Castle