Find your Money Making Niche

You are the niche, honey. 

Whether you have a personal brand, a store, or a service-based business, the common denominator is YOU. 

• YOU are the founder.
• YOU are the representative. 
• YOU are the leader.
• YOU hold the vision for your business. 

If you’re stumped on this whole niche-marketing thing, the answer lies within you. 

You are marketing to a version of yourself: whether that be you 10 years ago, you before you did all the inner work, you as a new mom, business owner, newly divorced, etc….

Answer these questions:

1. Who did you create this offer, service, or product for? 
2. What problem or struggle are you looking to help people improve even by 10%? 
3. What are some areas in your industry where people are missing the mark? 
4. What do you stand for and what don’t you stand for? 

There is no magical profitable niche. 

But after 15 years as a business and marketing strategist, I’ll tell you this:

1. Hyper-focused niched brands do get noticed and grow faster.
2. You can be more general (ie Life Coach) but if you are CLEAR about your messaging and who you help, it won’t connect. 
3. It doesn’t matter if someone already has “your niche.” There are millions of realtors, lawyers, and dermatologists…what matters is you make it clear how you are different.  

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