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#79: Finding the courage to thrive in sales. Interview with Nic Read - author of Selling to the C-Suite

Inward Book Club
Inward Book Club
Episode • Jan 23, 2020 • 53m

Do you take orders or make the orders? Are you self-sufficient or relying on someone else to build your pipeline for you? Are you blundering along or hungry to overachieve? 

This week we're discussing real research about what really works for salespeople. No sugarcoating, instead a warning that if you don't do these things, your sales process will suffer. 

Nic Read, CEO of Saleslabs and author of Selling to the C-Suite, shares further detail of his findings from the thousands of salespeople and executives that he observed for Selling to the C-suite. 

Want to join the conversation? Contact lily.lawson@inwardrevenue.co.uk 

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