Ep.162 I Deciding to Evangelize Your Business: Marketing Moves from Canva's Evangelist, Guy Kawasaki
Have you ever felt like your marketing message isn’t hitting home? Are you struggling to differentiate your business in a sea of competitors who all seem to say the same thing? What if the real issue isn’t your product, but how you’re communicating its value?
Guy Kawasaki has mastered the art of evangelizing great products—and in this episode, he’s sharing why most companies are getting it wrong. As the chief evangelist of Canva and a key player in the rise of Apple’s Macintosh, Guy knows what it takes to stand out. We dive deep into why businesses overlook the deeper purpose behind their products, how AI is transforming industries, and why failing to embrace innovation could leave you stuck in the past—just like Kodak. Get ready to rethink your marketing and discover the tricks to making your message resonate.
KEY TOPICS
How most businesses overlook the deeper purpose behind their product, leading to a weak marketing strategy.
The Opposite Test: How to identify if your marketing message sets you apart, or just blends in with competitors.
Why companies get stuck on old business models, like Kodak, and miss out on groundbreaking innovations.
How AI is reshaping industries—and why companies need to embrace it now or fall behind.
CHAPTERS
00:00 Intro: Defeating Bad Decision Making in Life and Business
00:50 Price Gouging in a Hurricane
03:17 Guy Kawasaki: Chief Evangelist of Canva
04:09 From Law School to Silicon Valley
13:26 From Selling Jewelry to Macintosh
15:50 Evangelizing Your Business
18:09 The Opposite Test: A Simple Marketing Strategy
20:30 The “Think Different” Campaign
22:45 Steve Jobs’ Influence: Predicting What People Need
25:05 The Role of Luck in Venture Capital
29:47 Kodak’s Mistake: Failing to Adapt
32:05 Finding the True Essence of Your Business
36:48 You Can’t Predict Everything
43:42 Metaphors in Startups: Why Being “The Uber of X” Matters
46:00 AI and Kawasaki GPT
52:40 Ways to Use Closed AI in Your Business
57:18 How AI Will Impact Jobs and the Workforce
59:45 Will Everything Become Automated?
1:02:03 A Fully AI McDonalds
1:04:13 Using Canva in Your Business
1:06:36 Guy’s Decision-Making Tip
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CONNECT WITH GUY KAWASAKI
Website: https://guykawasaki.com/
Remarkable People Podcast: https://guykawasaki.com/remarkable-people/
Books: https://guykawasaki.com/books/
Guy Kawasaki is a renowned entrepreneur and tech evangelist, known for his role at Apple in the 1980s, where he was the chief evangelist for the Macintosh. His work helped build a passionate community of developers around the Mac. In 1997, he returned to Apple as an Apple Fellow, playing a key role in the company's resurgence. He later founded Garage.com, a venture capital firm that supports early-stage startups. In 2014, Guy became the chief evangelist for Canva, a platform dedicated to democratizing graphic design. He has also served on the board of the Wikimedia Foundation and is a brand ambassador for Mercedes-Benz USA.