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307. Interview with Ken Babcock, Co-Founder and CEO of Tango: This Founder Dropped Out Of Harvard Business School, and Now Runs A Company with 300,000 Users

Raw and Real Entrepreneurship
Raw and Real Entrepreneurship
Episode • May 31, 2023 • 36m

Join Susan Sly in this interview with Ken Babcock, the Co-Founder and CEO of Tango, a company that captures step-by-step processes and turns them into interactive walkthroughs. Ken shares his experience as a startup founder and CEO, shedding light on the challenges and responsibilities of the role. He highlights three key aspects of his role: hiring and retaining the best talent, ensuring the company's financial stability, and effectively communicating the company's story internally and externally.

The discussion delves into the dynamics of venture investing and the impact of economic uncertainties on raising funds. Ken reveals how the fundraising market has become more challenging, with increased scrutiny from investors. He discusses the importance of storytelling and confidently conveying the company's vision to attract potential investors.

 

About Ken:

Ken Babcock is the Co-founder and CEO of Tango, which takes the pain out of documenting processes by automatically generating how-to guides while you work. His company has grown to nearly 300,000 users and 35 full-time team members. Tango’s been recognized as a finalist for Product Hunt’s Product of the Year, Google's 12 Favorite Chrome Extensions of 2022, and Fast Company's Next Big Things in Tech for 2022. Tango has raised $19.7M in venture capital funding to-date.

 

Connect With Ken:

Website https://tango.us

Linkedin Tango  @trytango

Linkedin Ken @kenbabcock

Twitter  @Tango_HQ

TikTok: @trytango

 

About Susan:

Susan Sly is a tech Co-founder and Co-CEO, a tech investor, best-selling author, keynote speaker, entrepreneur, and host of the highly acclaimed podcast – Raw and Real Entrepreneurship. Susan has appeared on CNN, CNBC, Fox, Lifetime Television, The CBN, The Morning Show in Australia and been quoted in MarketWatch, Yahoo Finance, Forbes, and more. She holds Certificates in Management and Leadership, Technology and Operations, and Strategy and Innovation from MIT. Susan is the author of 7 books. Her book project with NY Times Best Selling Author, Jack Canfield, made six Amazon Best Selling lists.

 

Connect With Susan:

Twitter @Susanslylive

Twitter @rawandrealentr1

LinkedIn @susansly

Facebook @susanslylive

Website https://susansly.com/

 

Join the Raw and Real Entrepreneurship Community

https://www.facebook.com/groups/rawandrealentrepreneurs

 

Join Susan's Insider’s List

https://susansly.com/insider/

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