Multi-Language PPC (Sponsored Ads) with Franz Jordan - SS008

The focus is on multi-language PPC and cross border selling in europe on Amazon FBA. International selling private label can be difficult to break into and optimization to translate keywords for pan-eu product listings can hit the language barrier.

Cross-border PPC can be very difficult especially for translations and keyword research on multi-language ppc campaigns and Amazon sponsored ads.

The translation of listings and how to deal with different marketplaces across the european Amazon market is what we’re focussing on and bringing translation and european keyword research tools to help.

The language barrier is one challenge but the language alone needs context as there are also cultural norms that can impact. For instance ‘pants’ means one thing in the US and very different thing in the UK and that’s just in English speaking countries. The free sonar-tool.com tool for Amazon Sellers can help.

Sonar Keyword Research tool

• Based only on Amazon
• 180,000,000 keywords from Amazon
• Real search terms from Amazon sellers
• Crawled all these keywords for all the different marketplaces...

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