“Ecom Now Means Electronic Commodity” (The Homogenization of Experiences)
The in-Direct to Consumer era
- Websites are homogenous and lacking inspiration. If you remove the navigation bar, most websites are indistinguishable
- Shopify’s stock is down 75% from its all-time high. While the tech sector experiences pain and economic concerns loom, many brands will need to invest in experience
- “What do consumers care about? Fast, cheap, and free. Shopify turned a business buyer, a business operator, into a consumer; they want fast, cheap, and free. No wonder eCom is so uninspired.” — Phillip
Associated Links:
- Shopify down 75% from high
- Stay tuned for VISIONS 2022…coming soon!
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- Listen to our other episodes of Future Commerce
- Tune into Infinite Shelf Season 2!
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