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La Brea Bakery rides resurgent sourdough trend

Since Sliced Bread
Since Sliced Bread
Episode • Mar 19 • 20m

In this episode of Since Sliced Bread, recorded live at the American Society of Baking’s BakingTech conference earlier this year, Chris Prociv, chief commercial officer of La Brea Bakery at Aspire Bakeries, looks to market the benefits of sourdough better.