Branding Below The Surface Of Your Visual Identity

SMMS #084 - When first starting a business people believe they have a brand once they've created a logo, build a website, and thrown together some brand colors.

But in reality, this is only the surface. These things make up your visual identity, which is a component of branding, but you don't have a brand when you have these things. You have to look deeper than your visual identity. Because it's these deeper components that are going to help your brand grow into something that's going to be remembered and loved by many.

So, I hope this episode of Social Media Marketing School gets you thinking about your current branding strategy and provides you with some actionable tips so that you can begin building a brand that one day will be loved by millions.

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