What if you could tailor your email, ad, and even your Shopify site to your individual customers? By dramatically increasing the relevance of yours ads and emails, you'll the lower the costs per click and unsubscribes, and engage your audience like never before.
It's not crazy, it's called segmenting, and the smartest marketers have been doing it for some time now. Fortunately, it's now available and accessible to the rest of us in our Shopify stores using a service called Sauce. The co-founder of Sauce, Matt Quinn from Sauce, the what, why, and how.
Whether you're new to segmentation or you've been doing it for years, Kurt and Matt come up with several on-site personalisation ideas, and we guarantee you'll want to try them all.
Show notes:
- Sauce in the Shopify app store - https://apps.shopify.com/sauce
- Free guides in the Sauce Cookbook - http://cookbook.sauce.ly/
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