Ep. 80: Tara Paton - Helping E-commerce Beauty Brands Consistently Have 5-Figure Months

Today on the Friends in Beauty Podcast I welcome Tara Paton to the Friends in Beauty guest chair.

 

Tara Paton is a marketing strategist, consultant and coach for e-commerce product based

brands. She helps business owners double their revenue so they can consistently achieve 5

figure months and position their brands to grow and scale.

 

For 14 years she worked within major corporations and startups launching and scaling million

dollar products for brands like L’Oreal, Pureology, Redken and Matrix, while also establishing

sales strategies that made Fortune 500 companies like American Express and Whole Foods

millions.

 

Her signature program, Positioned to Profit, has helped her clients triple their revenue, achieve

4 figure days, 5 figure months, improve conversion rates and turn visitors into long term loyal

customers.

 

When she is not working with entrepreneurs, she is usually in her garden, spending time with

her husband or enjoying some good vegan food. As a former head of marketing and sales, Tara

understands the importance of creating a customized marketing and sales strategy to give your

e-commerce brand a competitive edge.

 

I really enjoyed this chat with Tara and I told her I know this is an episode I’m going to listen to multiple times. During this interview Tara shares:

 

-Exactly how she’s helping her clients get to the coins and take their e-commerce to the next level

-Common marketing principles that most of us overlook

-What marketing is not

-The steps you should take prior to launching a beauty product

-And so much more

 

Come on in and get some of this expert knowledge. Jump into this chat with Tara and if you prefer to watch our beautiful faces then tune in on YouTube. 

 

Don’t forget to share with another #FriendinBeauty.

 

Enjoy this episode!

 

Leave us a 5 star review and share this episode with a friend or 2 or 3.

info@friendsinbeauty.com

 

Resources Mentioned In This Episode:

 

ENROLL IN POSITIONED TO PROFIT WITH TARA PATON HERE:

https://friendsinbeauty--tarapatonco.thrivecart.com/swcourse/

-Positioned To Profit

-Book: Marketing Made Simple

-Audria Richmond - Uncloned Marketing

 

Additional Resources:

 

-https://www.amazon.com/shop/akuarobinson

 

-Skillshare - Use this link for 2 months free of the premium plan: https://skl.sh/30t352q

 

-Shop Mented Cosmetics - https://www.mentedcosmetics.com/?rfsn=1290937.f2481

 Use Code “AKUAROBINSON” for 10% of your purchase 

Announcements:

 

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Join the Friends in Beauty Mailing List: www.bit.ly/FIBTribe

Social Media Info:

Tara Paton (Instagram) - @tarasoether

Tara Paton (Website) - www.tarapaton.com

Positioned To Profit (Website) - www.positionedtoprofit.co

Friends in Beauty (Instagram, Facebook, Twitter) - @friendsinbeauty

Friends in Beauty (YouTube) - Friends in Beauty https://www.youtube.com/channel/UCcYPyO8nAosEmjEE5nza9Zg?view_as=subscriber

Akua Robinson (Instagram,Twitter) - @akuarobinson

AkuaRobinson (Facebook) - Akua Robinson MUA

Akua Robinson (Website) - www.akuarobinson.com

 

#FriendsinBeauty #FIBPodcast