After 10 years of active duty in the U.S. Navy’s Submarine Force, Shane Burgman shifted gears and quickly became a top 0.1% Florida Realtor. On this episode of the Over Ask Podcast, Shane joins The Broke Agent and Matt Lionetti to discuss how he built an email list with over 40% open rate, his Instagram audit with Jason Pantana, and how he plans his content.   

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Matt Lionetti: https://www.instagram.com/matt.lionetti/   

The Broke Agent: https://www.instagram.com/thebrokeagent/   

Shane Burgman: https://www.instagram.com/shaneburgman/ 

Listen and Subscribe:  

Apple Podcasts: https://podcasts.apple.com/us/podcast/over-ask/id1547905792   

Timestamps:  

00:00-1:02 Intro  

03:50 From the Navy to real estate  

09:26 Scoring his first sale from an open house  

12:22 Shane’s first year: training, door knocking, and open houses  

16:30 Building an email list with a 40-50% open rate  

18:30 Why Shane shares personal milestones in newsletters  

24:25 You have to be clickbaity  26:03 #1 lead gen source  

34:20 On joining Carpenter Castle  

41:55 Looking the part in luxury real estate  

49:31 Coaching sessions with Jason Pantana  

51:13 Quick tours vs. listing videos  

57:15 Monday Plan of Action and filming blocks  

#realestatenewsletters #militaryrealtor #realestatepodcast