On this episode of Westside People, Shailina Parti, COO of Westside, talks about her excitement about the future of fashion retail in India. After a 30 year career in fashion in the UK, Shailina talks about beginning her journey in Indian retail with Westside. She explains how fashion is all about making strategic bets on trends, how challenging it is to create a sustainable brand and how Westside embodies the concept of quiet luxury.

 

Shop the look here: www.westside.com

Follow Westside here: https://www.instagram.com/westsidestores

 

CREDITS:

Guest: Shailina Parti

Executive Producer: Umashan Naidoo

Creative Director: Liana Deboo

Created by Westside

 

This is a Maed in India production.

Head of Production: Mae Mariyam Thomas

Project Manager: Shaun Fanthome

Recording Engineer: Kartik Kulkarni

Sound Editor & Mix Engineer: Lakshman Parsuram

Senior Producer: Ruchi Sawardekar

Junior Producer: Jyoti Chaurasiya

Director: Dinkar Dwivedi

Video Editor: Jishnu Guha

Recorded at The Indian Audio Company