Jeremy Beck, who is the vice president of sales operations of APCO Holdings (GWC Warranty and EasyCare Brands), is the guest expert on this special sponsored episode of the Auto Remarketing Podcast.
Beck described for Cherokee Media Group senior editor Nick Zulovich why now is the perfect time for dealerships to start a certified pre-owned program if they don’t already have one as part of their retail strategy.
Beck also touched on GWC Warranty’s involvement with the CPO program offered through the National Independent Automobile Dealers Association (NIADA).