How The Basic Rules Of Marketing Are Helping Libraries Reimagine Their Role In Communities with David Vinjamuri, Episode #19
David Vinjamuri is a nationally recognized Branding Expert, Library Advocate, the founder of Thirdway Brand Trainers, and the author of Accidental Branding, How Ordinary People Build Extraordinary Brands. He is also an Associate Professor of Marketing at NYUSPS. In this week’s episode, David talks about his serendipitous journey to using his marketing and merchandising skills to help libraries reimagine their role in our communities in a post-pandemic world as well as the importance of this respected institution as a tool for discovery in a world of many choices. If you love libraries as I do, you will not want to miss this episode!
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