333: 150+ Deals A Year In One Of The Toughest Markets

Laz Perez runs a South Florida real estate business focused on wholesaling, completing 160 deals last year. He notes that the Florida market is currently "pretty cold" or softer. To navigate this, Laz emphasizes "dynamic pricing" based on market conditions and a strong "disposition" process with a focus on building a buyer pool. Despite the cooling market, Laz believes "absolutely" there is still opportunity by understanding local areas and adapting strategies

Here are three impressive things about Laz Perez:

• Laz shifted his business strategy from buying properties at auctions to directly reaching out to sellers. This shows he can adapt his approach as the market changes.
• After trying to flip houses himself, Laz realized his skills were better suited for marketing and sales. So he stopped flipping
• Laz finds a lot of satisfaction in seeing his team members succeed in their personal lives, like getting married and buying homes. This highlights his focus on people and team building.

KEY TALKING POINTS:

0:00 - An Overview Of Laz Perez’s Business

1:54 - Finding A Job In The Real Estate Industry Before Investing

3:30 - What Happened With His First Few Flips & Where He Found Them

8:14 - Transitioning Into Marketing To Sellers

9:43 - One Of His High Points As A Business Owner

10:30 - Hiring Talent Proactively

12:53 - Having Hard Conversations With Employees

14:08 - Is Wholesaling Too Competitive?

16:15 - Do Interest Rates Affect Laz’s Business?

19:34 - Building A Buyers List

20:56 - The Mindset That Led To His Success

22:07 - What He’d Be Doing If He Wasn’t In Real Estate

22:55 - What Laz Is Looking Forward To Most In 2025

23:42 - Outro

LINKS:

Instagram: Laz Perez

https://www.instagram.com/LachPerez/

Website: Laz Perez

https://www.peakcashoffers.com/

Instagram: David Lecko

https://www.instagram.com/dlecko

Website: DealMachine

https://www.dealmachine.com/pod

Instagram: Ryan Haywood

https://www.instagram.com/heritage_home_investments

Website: Heritage Home Investments

https://www.heritagehomeinvestments.com/