How to Create Raving Fans for Your Business – Fastlane Founders with John T. Hewitt
John T. Hewitt talks with Jason Barnard about how to create raving fans for your business.
John T. Hewitt is the founder of Liberty Tax Service and CEO of Loyalty Brands, an innovative umbrella franchise organization that oversees multiple franchise concepts. Drawing from his 55 years of experience building billion-dollar companies, John reveals why traditional customer satisfaction isn't enough and how to transform customers into raving fans.
He emphasizes the importance of creating "raving fans" over just satisfied customers. Hewitt talks about his unique approach to measuring customer satisfaction and the practical steps his companies take, such as personally calling clients for feedback and referrals.
He also shares strategies behind retaining customers and ensuring they refer others, ultimately emphasizing the personal touch and customization in client interactions. This episode shows business leaders how to build sustainable growth through outstanding service and strategic customer engagement.
What you’ll learn from John T. Hewitt
00:00 John T. Hewitt and Jason Barnard
01:29 John T. Hewitt’s Brand SERP
02:08 How Does John T. Hewitt Pay Attention to How He Appears on Google and AI?
02:25 What Is One of John T. Hewitt’s Major Weaknesses?
03:23 How Many Billion-Dollar Companies is John T. Hewitt on Now?
03:38 Why Does John T. Hewitt Value the Journey and Fun in His Entrepreneurial Approach?
04:02 How Long Did It Take John to Build His First Company, Which Was Sold for Half a Billion Dollars?
04:20 What is John T. Hewitt’s Philosophy?
05:20 How Do Raving Fans Work?
05:50 Why is it More Impactful to Create Raving Fans Than Satisfied Customers?
06:26 How Do You Determine the Success of Your Business?
07:21 How Does John T. Hewitt Measure Success in Meeting Customer Expectations?
08:04 What Does John T. Hewitt Realize About His Two Biggest Companies?
09:48 What are the Key Steps You Can Take With Your Clients to Ensure You Exceed Their Expectations?
10:28 Why Does John Emphasize Businesses That Deal With Public or Consumers Often Get Taken Advantage of?
11:00 What Initiative Did John T. Hewitt Implement When He Founded Jackson Hewitt?
11:53 How Did Sam Walton’s Customer-First Philosophy Create a Legacy of Exceptional Service?
13:19 How Do Successful Businesses Factor Customer Service Costs into Their Pricing Models?
13:31 How Can Tax Firms Balance Money-Back Guarantees with Profitable Pricing Strategies?
13:49 What is a Spoilage?
15:26 Why Do Some Customers Don't Get a Refund?
16:59 What Criteria Does John Use to Evaluate the Difference Between a Satisfied Customer & a Raving Fan?
18:08 What Are the Strategies You Can Use to Turn Retained Clients Into Getting Them to Refer You?
This episode was recorded live on video January 7th 2025
https://youtube.com/live/fZnaTwCPWoQ
Links to pieces of content relevant to this topic: https://www.youtube.com/@loyaltybrandsJohn T. Hewitt
Transcript from How to Create Raving Fans for Your Business - Fastlane Founders with John T. Hewitt
[00:00:00] Narrator: Fastlane Founders and Legacy with Jason Barnard. Each week, Jason sits down with successful entrepreneurs, CEOs and executives and get them to share how they mastered the delicate balance between rapid growth and enduring success in the business world. How can we quickly build a profitable business that stands the test of time and becomes our legacy. A legacy we're proud of.
Fastlane Founders and Legacy with Jason Barnard.
[00:00:31] Jason Barnard: Hi everybody and welcome to another Fastlane Founders and Legacy with me, Jason Barnard. And a quick hello and we're good to go. Welcome to the show, John Hewitt.
[00:00:44] John Hewitt: Thank you. I didn't know I had to sing to be on the show.
[00:00:47] Jason Barnard: You can sing if you want to, but it's not an obligation.
[00:00:51] John Hewitt: I have just never sang a note on...
John T. Hewitt is the founder of Liberty Tax Service and CEO of Loyalty Brands, an innovative umbrella franchise organization that oversees multiple franchise concepts. Drawing from his 55 years of experience building billion-dollar companies, John reveals why traditional customer satisfaction isn't enough and how to transform customers into raving fans.
He emphasizes the importance of creating "raving fans" over just satisfied customers. Hewitt talks about his unique approach to measuring customer satisfaction and the practical steps his companies take, such as personally calling clients for feedback and referrals.
He also shares strategies behind retaining customers and ensuring they refer others, ultimately emphasizing the personal touch and customization in client interactions. This episode shows business leaders how to build sustainable growth through outstanding service and strategic customer engagement.
What you’ll learn from John T. Hewitt
00:00 John T. Hewitt and Jason Barnard
01:29 John T. Hewitt’s Brand SERP
02:08 How Does John T. Hewitt Pay Attention to How He Appears on Google and AI?
02:25 What Is One of John T. Hewitt’s Major Weaknesses?
03:23 How Many Billion-Dollar Companies is John T. Hewitt on Now?
03:38 Why Does John T. Hewitt Value the Journey and Fun in His Entrepreneurial Approach?
04:02 How Long Did It Take John to Build His First Company, Which Was Sold for Half a Billion Dollars?
04:20 What is John T. Hewitt’s Philosophy?
05:20 How Do Raving Fans Work?
05:50 Why is it More Impactful to Create Raving Fans Than Satisfied Customers?
06:26 How Do You Determine the Success of Your Business?
07:21 How Does John T. Hewitt Measure Success in Meeting Customer Expectations?
08:04 What Does John T. Hewitt Realize About His Two Biggest Companies?
09:48 What are the Key Steps You Can Take With Your Clients to Ensure You Exceed Their Expectations?
10:28 Why Does John Emphasize Businesses That Deal With Public or Consumers Often Get Taken Advantage of?
11:00 What Initiative Did John T. Hewitt Implement When He Founded Jackson Hewitt?
11:53 How Did Sam Walton’s Customer-First Philosophy Create a Legacy of Exceptional Service?
13:19 How Do Successful Businesses Factor Customer Service Costs into Their Pricing Models?
13:31 How Can Tax Firms Balance Money-Back Guarantees with Profitable Pricing Strategies?
13:49 What is a Spoilage?
15:26 Why Do Some Customers Don't Get a Refund?
16:59 What Criteria Does John Use to Evaluate the Difference Between a Satisfied Customer & a Raving Fan?
18:08 What Are the Strategies You Can Use to Turn Retained Clients Into Getting Them to Refer You?
This episode was recorded live on video January 7th 2025
https://youtube.com/live/fZnaTwCPWoQ
Links to pieces of content relevant to this topic: https://www.youtube.com/@loyaltybrandsJohn T. Hewitt
Transcript from How to Create Raving Fans for Your Business - Fastlane Founders with John T. Hewitt
[00:00:00] Narrator: Fastlane Founders and Legacy with Jason Barnard. Each week, Jason sits down with successful entrepreneurs, CEOs and executives and get them to share how they mastered the delicate balance between rapid growth and enduring success in the business world. How can we quickly build a profitable business that stands the test of time and becomes our legacy. A legacy we're proud of.
Fastlane Founders and Legacy with Jason Barnard.
[00:00:31] Jason Barnard: Hi everybody and welcome to another Fastlane Founders and Legacy with me, Jason Barnard. And a quick hello and we're good to go. Welcome to the show, John Hewitt.
[00:00:44] John Hewitt: Thank you. I didn't know I had to sing to be on the show.
[00:00:47] Jason Barnard: You can sing if you want to, but it's not an obligation.
[00:00:51] John Hewitt: I have just never sang a note on...
Activity