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319 | From Zero Experience to Ecommerce Success | with Johnny Person

Honest Ecommerce
Honest Ecommerce
Episode • Mar 3, • 29m

Johnny Person is the Owner and Operator of Aug11 Co, a brand dedicated to creating high-quality, perfectly fitting snapback hats. With no prior experience in Ecommerce, Johnny took a hands-on approach—teaching himself everything from website development to paid ads and email marketing to build a brand that stands out in the crowded apparel space.

Before launching Aug11 Co, Johnny ran service-based businesses but always dreamed of creating a product-driven brand. After a transformative personal journey, he found inspiration in honoring a pivotal moment in his life, leading to the creation of Aug11 Co. His commitment to quality, authenticity, and relationship-driven growth has shaped a brand that resonates with customers beyond just the product.

Today, Aug11 Co is known for its "quality hats that fit perfectly—guaranteed" promise, ensuring every customer gets the perfect fit or their money back. By leveraging a mix of paid media, organic social, and direct outreach, Johnny has grown Aug11 Co into a brand built on community, trust, and craftsmanship.

In This Conversation We Discuss:

  • 00:39] Intro
  • [01:16] Pivoting from services to product-based business
  • [06:35] Scaling sales faster than expected
  • [07:58 Learning every part of the business first
  • [10:31] Hiring the right team starts with you
  • [11:52] Soft launching with a password-protected store
  • [12:41] Scaling ad spend from $50 to $500/day
  • [14:00] Episode Sponsors: StoreTester and Intelligems
  • [17:12] Leveraging social media for customer acquisition
  • [18:09] Testing Snapchat ads for new customers
  • [19:32] Scaling customer reach with strategic gifting
  • [20:33] Treating influencer outreach as an investment
  • [22:23] Focusing on recognition over short-term profit
  • [23:15] How a simple email boosted retention
  • [25:38] Turning rock bottom into a brand mission

Resources:

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