Barry Trailer is co-founder of Sales Mastery, a sales research and advisory firm focused on AI-for-Sales solutions and Sales as a Profession. His recent article with Sales Mastery, “Can AI Really Help You Sell?” was published by Harvard Business Review. Barry first started as a professional engineer before migrating to sales and founding CSO Insights, one of the best research firms in professional selling, acquired by Miller Heiman in 2015. Bringing his expertise in sales training and sales enablement to Miller Heiman, he conducted over 400 training workshops and has since continued on his mission of elevating B2B sales today.
Join us as we discuss what has changed and what has stayed the same in the world of selling and go in-depth into the sales relationship matrix.
Highlights:
- Barry’s journey in professional sales
- What has stayed the same and what has changed in sales today
- Sales Mastery’s research with over 500 sales organizations
- Sales Performance Matrix Episode Resources
- Connect with Mark Cox
- https://www.inthefunnel.com/
- https://ca.linkedin.com/in/markandrewcox
- https://www.facebook.com/inthefunnel
- markcox@inthefunnel.com
- Connect with Barry Trailer
- https://salesmastery.com/
- Can AI Really Help You Sell? (2022): https://hbr.org/2022/11/can-ai-really-help-you-sell
- Sales School 2.0 on YouTube: https://www.youtube.com/channel/UCHvBKz1R6UtA47rx7dSMf1g
- https://www.linkedin.com/in/barrytrailer/
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