40: TV ads: What I wish I'd known, plus how they're more accessible than ever

TV ads have a bad rep - super expensive and not targeted. Well, I recently went back to including TV as part of campaigns after learning of a new approach that Sky has, that joins data together to make it a more strategic channel. This podcast is taking you through this route but also, the things to know to get your idea from ideation to screen. Trust me, if you're contemplating doing TV you'll want to listen to this first.