Chris Ieva - Connecting consumer experiences to the product

What you can take away from this episode:

• Connecting consumer experiences to the product
• Using alternative data-rich sources of information to increase understanding
• Considering indirect factors in consumer behavior
• Future technologies to capture additional consumer data points

Meet: Chris Ieva is a retired Marine Corps Infantry Officer who now heads up Data Science for Anheuser-Busch.

If you have any questions for Chris, please feel free to reach out via:

https://www.linkedin.com/in/chrisieva

I hope you enjoyed the episode, the best place to connect with me is on Linkedin - https://www.linkedin.com/in/amirbormand (Amir Bormand). Please send me a message if you would like me to cover certain topics with future guests.