Why You Should Be Proud to Steal Marketing Strategies

My guest this week is Lottie Unwin, founder of The Copy Club.

In this episode, Lottie details the origins of her startup; how her original idea was never intended to become a business, but how after seeing her community continue to grow, she took the plunge and invested all of her time into The Copy Club.

Lottie explains the ideas behind cross-pollination marketing and how it can grow your business, all while explaining how you can jump on the latest trends with the help of some fantastic anecdotes from around the startup world.

If you’re looking for the inside scoop on all things startup marketing, you’re in the right place!

0:00 Introduction

0:45 Lotties entrepreneurial story

4:00 How Lottie’s business was successfully growing when she was in Deli

6:15 Why Lottie created Copy Club

12:50 How the Church and Crossfit are great examples of community

15:40 How to create an amazing community

17:15 Why is cross-pollination marketing important?

19:50 Is Thursday’s offline marketing good?

23:30 Is offline marketing worth the time and effort?

24:40 LittleMoons amazing startup campaign

29:00 The power of consistency

35:30 Startup Hack

If you have a question that you would like answered, email them over to our podcast producer Rosie at Rosie@stakester.com  #startup #businesstips #founder

If you want to join us on the show, then fill in the “Pitch to Us” form on the Back Yourself Show website!

This is your chance to get your interesting and innovative business in front of a global audience, where you can talk ‘growth and development’ with Tom Fairey: a founder who has been there and done that.

Website - http://backyourself.show/