Preston Kincaid is no stranger to controversy... or to speaking his mind. And in the last episode we talked a bit about his recent comments in favor of content creators "having a villain" in their videos in order to hook attention. So! We figured who better to elaborate on that view than the man himself? This is worth listening to the entire episode, as Inspector Preston shares his journey into becoming a controversial figure in the home inspection industry, emphasizing the importance of authenticity, storytelling, and audience engagement. We even get into the risks and rewards of creating content that pushes boundaries, the significance of building genuine connections with followers, and the balance between drama and education in social media content. And this isn't just a talk about the benefits of engaging content... we get into the cause and effect that contact can have on our businesses in real life, as well as how you're perceived within the real estate industry.

The TLDR:

• Preston has unintentionally become a controversial figure in content creation.
• Authenticity and storytelling are crucial for engaging an audience. 
• Risk and reward must be carefully balanced in content creation. 
• The evolution of content creation can lead to unexpected challenges.
• Engaging with the audience fosters a deeper connection.
• Villains in storytelling can enhance viewer engagement.
• Content should appeal to a broad audience to be effective.
• Attention spans are short, requiring rapid-fire content delivery.
• Building genuine relationships with followers is essential.
• Content should serve the audience, not just the creator.
• The home inspection community is largely supportive and friendly.
• People often bond over heroism and defense against industry bullies.
• Drama can attract viewers, but educational content is equally important.
• Inspectors should encourage clients to attend inspections for better understanding.
• There is a distinction between being a home inspector and a professional consultant.
• Emotional investment in work can lead to better client relationships.
• Navigating controversy requires careful communication and timing.
• Self-reflection is crucial for personal and professional growth.
• Helping clients beyond inspections can build lasting trust.
• Elevating the industry requires collaboration and support among inspectors.

The Links:

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