Scott Goodson, founder and CEO of StrawberryFrog, is the author of Uprising: How to Build a Brand and Change the World by Sparking Cultural Movements. From Stockholm to Madison Avenue, we learn how Scott upended traditional advertising by tapping into societal undercurrents, helping brands, people -- and even an entire city -- launch cultural movements. We dive deep into the allure of President Trump’s MAGA message and how technology has changed marketing & politics forever.

Inside the ICE House: https://www.theice.com/insights/conversations/inside-the-ice-house