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Why Nike & Elite Athletes Are Betting on Recovery Tech: Inside the Launch of Hyperboot🦿 | Jim Huether, CEO of Hyperice

WellBuilt
WellBuilt
Episode • May 12 • 44m

On this episode of WellBuilt, Jon sits down with Jim Huether, CEO of Hyperice, to talk about how the brand went from a single ice compression sleeve to a $200M+ global leader in recovery and wearable tech—and how their new Nike partnership is setting the stage for a new era in performance and recovery.

They dive into the launch of the Hyperboot, a first-of-its-kind wearable that combines Normatec air compression, Venom heat, and biosensor technology, all wrapped into a shoe developed in collaboration with Nike. 

The conversation covers: 🛠️ How Hyperice evolved from a single recovery tool inspired by Kobe Bryant to a multi-category platform for recovery, performance, and mental wellness 🚀 The rise of data-driven recovery devices and why the Hyperboot could be the next big thing in wearable tech 🏃‍♂️ Two years of R&D with Nike to bring the Hyperboot to life and why it’s a game-changer for both elite athletes and everyday movers 🏢 How Hyperice is expanding into corporate environments, integrating its products into gyms, hotels, and offices to make recovery accessible to everyday users 🌱 The evolution of Hyperice’s culture and how Jim is building a high-performance team that reflects the brand’s values—from resilience to passion and drive 💪 Jim’s personal approach to health, sleep, and managing stress while leading a high-growth brand in a competitive space—and why he believes wearable tech is just getting started

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