Casey Bard had a decent side hustle on Shopify and a full-time job... until he got a call from his boss letting him know that he no longer he had a job because the company leadership may be going to jail. That was the turning point where Casey knew his Shopify side hustle had to become his full-time income. This is the story of how Tacticalories Seasoning Company came to be.
Takeaways:
- How asking "what's really me?" formed the business
- Why you're GAF (give a fuck) score is important
- How they grew 4x in 2020 through product launches
- Why tattoo artists make great label designers
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