How to Sell Billions of Products Using Infomercials with Ron Lynch

Episode • Jan 26, 2023 • 42m

How do you turn a 50-million-dollar business into a billion-dollar empire in 24 months? You'll know the answer in a bit–straight from the guy who made it possible.

Joining me today is my mentor Ron Lynch, a creative force in direct response marketing. Ron is credited for taking brands like GoPro® to new heights with his brand of marketing. He has developed a deep understanding of what makes people buy and what makes products sell.

The first time I heard about him, I knew I had to learn from him. So it is an absolute honor to have him share some of his marketing strategies that made millions of dollars (and even billions!) for several companies.

If you want to learn a unique brand of marketing that really works, make sure to listen to today's episode of SMART Businesses Do THIS!

"If you put "Do you" in front of your advertising question, you've reduced your sale by 30% instantly. Get rid of those words."

- Ron Lynch

In This Episode:

- How much revenue is generated from infomercials?

- What does it take to build a company you love?

- Ron demonstrates how he took Cirkul Water Bottle from a 50-million dollar company to a billion-dollar empire in just 24 months

- How do you build a winning infomercial?

- What is an essential ingredient of an infomercial, and why is it effective?

- Two words you must not use in your advertising

- How to leverage the power of gifting to create leads

And much more…