How to Recognise the Signs That Mean You Should Pivot to a Startup Idea

My guest this week is Rob Brockington, the CEO of Claro money.

In this episode, you will hear how Rob was brought on as the CEO of Claro Money. Even before he had his foot in the door he knew he wanted to pivot the business. He shares why he wanted to pivot, how he validated the new idea and how to pitch it back to investors. He did all of this just as covid hit but still succeed.

If you’re looking to learn more about validating new ideas, how to ask customers actionable questions and how to pitch to pivot and idea to investors, you're in the right place.

0:00 Introduction

0:45 How Rob came to the decision to pivot the company

2:30 How to validate pivoting an idea

5:00 How to speak to customers without persuading their answers

7:20 How to ask customers action based questions

11:00 66% of the population who are not in debt but they can’t afford a financial advisor

15:00 What to put in a pitch deck to pitch pivoting an idea

17:00 How money affects people's mental health

20:10 Startup Hack - Hiring your friends

21:15 Startup SinBin

If you have a question that you would like answered, email them over to our podcast producer Rosie at Rosie@stakester.com  #startup #businesstips #founder

If you want to join us on the show, then fill in the “Pitch to Us” form on the Back Yourself Show website!

This is your chance to get your interesting and innovative business in front of a global audience, where you can talk ‘growth and development’ with Tom Fairey: a founder who has been there and done that.

Website - http://backyourself.show/