Conversion Copywriting (and how Humor Helps, Maybe)

In this episode originally recorded live for a virtual audience at The Future of Ecommerce, we talk with conversion copywriter Lianna Patch about how to improve your store's copywriting and maybe even add a dash of humor.

TAKEAWAYS:

1. What are some easily fixable copy mistakes (AKA copy-tunities) you'd like to see more stores address?
2. What's the difference between conversion copy and direct response copy?
3. What are some non-metric based ways to measure your copy's effectiveness?
4. Where's the best place for store owners to try using humor in their copy?

Show Links

• Punchline Convresion Copywriting
• Original Future of Commerce episode
• EcommerceTech

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