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64: How to get an ROI when going to LIVE EVENT or conference w/ Hayley Westfall

Be you Brand - The Podcast
Be you Brand - The Podcast
Episode • Feb 11, • 31m
SHOW DESCRIPTION

In this power-packed episode, business mentor and community building expert Haley Westfall reveals how to transform your event attendance into meaningful relationships and profitable opportunities. Learn why most people fail to see ROI from networking events and discover actionable strategies to maximize your investment in in-person connections. Whether you're an extrovert or introvert, you'll walk away with practical tools to make every event count.

FEATURED EVENT ANNOUNCEMENT

The Table Experience Live

Ticket Options:

  1. Signature Experience ($497)
  • Entry to general sessions & access to intimate expert roundtables
  • Access to private online community (pre and post-event)
  • Lunch, snacks + beverages both days
  • Curated networking opportunities throughout the 2-day event
Ultimate Experience ($997) - Limited Availability
  • Everything in Signature Experience, plus:
  • Reserved front-of-house seating
  • Exclusive VIP Happy Hour at Industrious (food + bar included)
  • Complimentary headshot by Spark Brand Creative
  • Exclusive sponsor-curated swag bag
  • Intimate fireside chat opportunities with speakers

Special Offer: $100 off ticket price (promo code coming soon)

Join Ati Grinspun, Haley Westfall, and other industry leaders for an immersive two-day experience designed to transform how you build meaningful business relationships.

GUEST BIO

Haley Westfall is a business mentor and community building expert with over 20 years of corporate leadership experience. As the founder of The Table and co-founder of Collab Culture, she specializes in bringing people together in meaningful ways that create massive growth in their bottom line. Based in Arizona, Haley's approach proves that you can love making money while genuinely loving and connecting with people.

EPISODE TOPICS COVERED
  • Understanding Event ROI: Beyond immediate transactions
  • Strategic Networking: Creating event-specific action plans
  • Personal Brand Alignment: Choosing the right events and connections
  • The FOMO Factor: Avoiding misaligned investments
  • Introvert vs. Extrovert Strategies: Customizing your approach
  • Building Lasting Relationships: The power of authentic connections
  • Follow-up Mastery: Turning connections into opportunities
ACTIONABLE TAKEAWAYS
  1. Pre-Event Strategy
  • Assess your current business needs and goals
  • Research attendees and speakers
  • Create specific, measurable networking objectives
During the Event
  • Focus on genuine connections over transactions
  • Ask unique questions beyond "What do you do?"
  • Challenge yourself with specific networking goals
Post-Event Success
  • Implement a structured follow-up system
  • Maintain long-term relationship building
  • Convert connections into collaborative opportunities
QUOTABLE MOMENTS

"People buy from people. So pretty much everything that I buy for the most part, especially in the small business landscape, I either am personally invested in the person's story, I know them, or they have a strong personal brand." - Haley Westfall

"We have to be willing to sow the seeds for the long-term harvest, not what that immediate gratification that we all want." - Haley Westfall

CONNECT WITH HALEY WESTFALL
  • Instagram: @thehalewestfall
  • Website: thetableexperiencelive.com
CONNECT WITH ATI EPISODE TIMESTAMPS

0:01 - Introduction and event monetization teaser 

0:37 - Haley introduces herself and her background 

1:20 - Common mistakes people make at networking events 

3:42 - Discussion on personal brand alignment 

5:13 - The importance of knowing what you need from events 

10:19 - Example of strategic networking at Powerhouse event 

14:58 - Discussion of The Table Experience event 

21:17 - How to get ROI from events 

27:22 - The importance of follow-up after events 

29:28 - Where to find Haley and event details

ABOUT YOUR HOST

Ati Grinspun is your host and resident Personal Brand Whiz at the 'Be You Brand' podcast. From world champion flair bartender to portrait photographer to personal branding photographer to coaching hundreds of women building profitable brands, Ati brings a unique perspective and no-nonsense approach to helping women entrepreneurs build their dream brands.

ABOUT THE SHOW

The Be You Brand podcast is for the Woman entrepreneur, business owner or founder looking to build that million dollar personal brand, mindset, income and impact. If you're ready to stop the doubt, beat the imposter syndrome and finally show the world all your potential while building a brand, business and life you love, this show is for you.

 

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