Building brands and community + influencer marketing that actually works with Dee Murthy | E1740
Dee Murthy joins Jason to discuss the origin of the Group Chat podcast before talking about his new startup, Ghost (1:44). They then delve into fostering a community, staying true to your brand, and more! (30:12)
(0:00) Dee Murthy joins Jason
(1:44) The Origin of Group Chat podcast
(11:32) Embroker - Use code TWIST to get an extra 10% off insurance at https://Embroker.com/twist
(13:06) The impact of the Group Chat podcast
(18:49) The premise of Ghost
(22:57) QuickNode - Get one month free by using code TWIST at https://go.quicknode.com/twist
(24:15) Focusing on your customers and raising capital
(30:12) Fostering a community
(37:26) OpenPhone - Get 20% off your first six months at https://openphone.com/twist
(39:00) Understanding your brand’s voice
(46:09) Effective influencer marketing
(52:01) More on Ghost
FOLLOW Dee: https://twitter.com/deemurthy
FOLLOW Jason: https://linktr.ee/calacanis
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