With internet marketing, brands can reach more people. So how do you communicate with your target audience? What will make your products stand out against the competition?

Joining me today is the legendary advertising genius and business strategist Ron Lynch. Ron has been in the advertising game for 20 years. His background in the retail grocery industry, film, and product development makes him an expert in understanding what makes people buy. He is a leader in direct response marketing and a coach to elite marketers. Ron has worked with famous brands and  Fortune 500 companies, but his most notable work is perhaps the GoPro story. His Marketing Mercenary Course is also a widely successful product. So let's discover what goes on in the mind of someone who has sold billions of dollars worth of products. 

“I'm never operating from a position of pain. I'm always operating from a position of informed power.”

- Ron Lynch

In This Episode:

- Meet the legendary Marketing Mercenary, Ron Lynch

- Ron talks about the products he has worked with and how he develops his marketing campaigns

- Have you heard about Ron's secret to GoPro’s massive success?

- Ron shares his view of how advertising has changed and what businesses can do to market their products effectively

- A lesson learned from climbing Mt. Kilimanjaro

- What would Ron do if he had to start over?

- Ron shares the Four Core Principles Smart Businesses should observe

And much more…

Connect with Ron Lynch:

- Website - https://bigbabyagency.com/

- Facebook - https://web.facebook.com/BigBabyAgency/

Connect with Adam Lyons:

- Website

- LinkedIn

- Facebook

- Instagram

- YouTube