This episode is the follow up to S3 E37 of In the Loupe where we first interviewed Zulu about Smiling Rocks.

Ever wondered how a company can make a difference? Zulu Ghevriya, CEO and Co-Founder of Smiling Rocks, gives us a fascinating glimpse into the heart of Smiling Rocks, a brand that isn’t just about adding sparkle to your fashion statement but also making a difference in the world. From navigating new markets and collaborations with retail partners to their inspiring charity initiative that contributes 3% of each purchase to a customer-chosen charity, Zulu takes us through his unique business model.

Learn more about Smiling Rocks: smilingrocks.com

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