Don't Break The Chain: A Guide to Customer Lifecycle Marketing

What happens when a new visitor hits your website? They don't buy. And that's okay! In this episode, we skip the guest interviews, and instead Paul and Kurt talk through the strategies and tactics involved in building trust with customers.

The Chain:

1. Anonymous visitor
2. Engaged prospect
3. Cart abandoner
4. Buyers
5. Repeat buyer
6. Brand evangelist

You'll learn to visualize your relationship with your customers and the tactics we recommend to turn anonymous visitors into brand evangelists.