Navid had been blogging and podcasting about lifestyle business topics, but wrote one epic "round-up" post that went viral on the subject of personal branding. Sensing he was on to something, and noticing the success of virtual summits in other industries (like health and fitness), he decided to put together The Branding Summit. At the time, Navid had a modest list of 1000 email subscribers. The summit quadrupled that number and generated $20,000 in revenue the month it went live.