Ray Keating turns to the late Peter Drucker, who ranks as one of the classic business thinkers of the past 80 years, to help people, including writers, think a bit differently about their careers. For example, Keating explains that when we talk about authors or writers, we are talking about people who are, obviously, knowledge workers, but who also very much are innovators. Keating also talks about setting up second or parallel careers - an important point for many writers. Finally, Keating d...
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