Episode 3:4 Matt Thornhill Talks about His New Housing Concept for Middle Income Boomers

Boomer expert Matt Thornhill shares why he believes close-knit, intentional communities are the future, and how Cozy Home Community™ is partnering with nonprofit, faith-based senior living providers to fulfill their missions.

About Matt

For almost 40 years Matt has been studying consumer behavior—as a Madison Avenue advertising executive, an interactive marketer, and more recently as a futurist and founder of the Boomer Project and the Institute for Tomorrow.

As an expert on Boomers, Matt saw the significant unmet need for housing. He took his message on the road delivering the presentation, “The Future of Senior Living: How to be Netflix in a Blockbuster World.” The next step in the evolution is bringing the Cozy Home Community concept to life.

Recent and past speaking clients include Walmart, Google, Verizon, P&G, Lowes, Samsung, Wells Fargo and Lincoln Financial. Frequently in the media, Matt has been featured in stories on NBC Nightly News, CBS Evening News, CNBC, The New York Times, The Wall Street Journal, and on NPR.

Key Takeaways

• A colony of eight Cozy Homes are clustered in a “pocket neighborhood” encircling a common area for shared activities. Residents share common interests and “stories” (like retired teachers or musicians)
• Giving back is a founding principal. Every resident agrees to 12 hours of community service a month (like landscaping or helping neighbors with chores). Everyone has a role to play.
• Nonprofit, faith-based senior living providers are embracing the Cozy Home concept because their mission is to service the community at large.
• Technologies such as telemedicine and home grocery delivery apps are changing the senior living playing field by eliminating the need to offer a full range of health care and culinary options.