Episode 2:7 John Polatz on the Crucial Role of Salons in Senior Living Communities

A professional salon has become a must-have amenity for senior living communities from active living through skilled nursing and memory care. However, many properties miss the boat with poorly designed facilities and unlicensed contractors. Learn how PS Salon & Spa has become the market leader in salon and spa services with more than 1,000 locations in 37 states.

About John

John Polatz is the CEO and Co-Founder of PS Salon & Spa, the leading national senior community salon and spa provider.  As a values-based organization with over 1,000 professional locations in 37 states, PS takes great pride in cultivating a strong culture in support of its 1,500+ team members.

Prior to PS, as the Chief Financial Officer of two multi-national and publicly traded companies, John was a leader in the development of financial, administrative and technology support solutions for global businesses with multiple locations, currencies, and lines of operation. John has lived and worked in many cities throughout the U.S. and abroad in Italy, Switzerland, and New Zealand.

Key Takeaways

• There is no standardization within salon operators in senior living communities, and many facilities are not licensed with the State Board of Cosmetology. Communities need a structure appropriate for their populations.
• Adoption of virtual communication is at an all-time high. Pre Covid, only 20% families in PS Salon partner communities communicated through technology, now it is more like 90-100%. When adult children are more invested in the relationships with residents, everybody wins.
• The Senior Living can do a better job bringing a consumer-friendly message to the masses that living in these communities is a fun, engaging, and enriching experience. A 1-2% increase in resident population would lead to an estimated 100% occupancy of existing inventory of senior living communities.